Giroptic, one of the leading virtual reality camera start-up, wants extension of product range, and worked on small VR streaming ready device for iPhone in order to achieve entry level product. For new category of product, there is necessary of creation of new ‘icon.’ With LUNAR team, I pursuit new icon based on expression requirement ‘360’, ‘Iconic’, ‘Simplicity’ and ‘Cuteness’. I was experimenting various foam factors and archetypes. Giroptic iO presents fresh and unique design by combination of two geometries -Sphere and Cube-. It shows immersive moment of merging of those two elements as an expression of uprising of 360 vision. Also, it is designed with consideration to stand with case and clip for customization.
category / VR camera for iOS
material / ABS, anodised aluminium, enhanced-coated glass
W 73 x D 35 x H 49
Firstly, we started having a meeting with client in order to listen their intention and desire. Their requirement was very clear. “360 vision”, “Iconic”, “Simplicity” and “Cuteness” for appealing Asian market. Also, they discussed engineering point of view and confirmation of internal components. With those factors, in first phase, we designed four archetypes and appearances, and discussed with Giroptic team to move on. We agreed that combination of sphere and cube shows good expression of 360 vision and new icon. I was fully responsible to develop the design to achieve minimum size with internal components and making better refinement. With consistent discussion with Giroptic engineering team, there were many types and sizes of 3D printed prototypes as well as sketches, 3D CAD, CMF definition and renderings we delivered.